This week, YOU, Reader, are joining 700+ people who’ll get this 53rd edition in their inbox today.

It’s called the 1-2-3 copywriting newsletter, where every week you’ll get:

​

1 copywriting tip

2 Examples

3 tactics on how to use it for your business.

​

Best part? You’ll get all the good stuff by investing less than 5 minutes weekly.

Have you ever seen such a win-win situation? Me neither.

Let's go! 💪🏻

---

1 Copywriting Tip

Tip: Choose Specific Social Proof

I've not talked about the usage of social proof in this newsletter because I thought it was obvious.

Most of you know how social proof affects copy & marketing —but many still miss an essential point.

​

Social proof, much like deadass comments on social media is a waste if it only says "great product", "amazing", or "5 stars".

I'm not asking you to delete these comments. They are still positive but this is not the kind of social proof you can display on ads, emails, and landing pages.

It would not "perform" like you want it to. If you want to display social proof, it needs context. Context means a story.

​

Remember...

​

Good social proof:

→Talks benefits

→Is always relevant

→Feels personalized

→Maintains specificity

→Shows a transformation

​

And it's your job as a copywriter to select the most appropriate social proof.

Because you're not just writing copy, you're crafting a narrative.

Now onto some great examples…

---

2 Examples

1. Ritual

Notice how this is not generic social proof. It shows that the product is solving a problem for the customer.

Plus, it says they've been a subscriber since 2020 which indirectly shows loyalty.

Sometimes the best copy is no copy.

​

2. Hone Health

This ad is simple but look at how dynamic the social proof is.

It is specific, shows a transformation and mentions multiple benefits with a tone that feels personal & authentic.

This social proof is copy in itself.

---

3 Tactics for You

1. Look for Authenticity

The best social proof comes from a personal space. That's what makes it authentic.

Apart from benefits, focus on how trustworthy, relatable and transparent the tone of the teller is.

​

2. Look for Before-After Stories

The best social proof tells a transformational story. And there's no better way than a good before-after story.

Hunt for stories where people draw a stark contrast between life before & after the product.

That's when you get to position your product as a HERO.

​

3. Look for Emotional Appeal

Focus on how the product made the customer feel. Apart from what it was meant to do.

Were they happy?

Were they filled with joy?

Were they experiencing gratitude?

Look for insights that describe intangible stuff.

---

Well, that’s all I have for you today🤝

1 Copywriting tip, 2 Examples & 3 Tactics.

What do you think about using good social proof in copywriting and today’s newsletter?

Hit reply & let me know your thoughts, Reader!

---

Whenever you're ready, here's how I can help you more for FREE:

1. ZERO to ONE Copywriting Resources (Notion download!)

2. I finally started being active on Twitter, and I am writing threads regularly. Check them out here!​

3. Linkedin is my OG platform, so do connect if you haven't already!

4. Access 15 psychology-based copywriting tips that work for any niche.

5. Missed previous editions of the newsletter? Read all of them here.

6. Want me to write copy for your business? Click here to know more!